I wanted to run a thought by you about cost and position. If you know the answer or have an opinion please let me know. I'll tweet about the correct answer if we can get some clarity on this. Here …
Explaining AdWords Profitability
This week I had an interesting moment with a client who likes Google AdWords but was on the fence about shutting down her campaigns. This client knows that many of her phone calls and leads come from …
SECTION 1: Why You Should Advertise on AdWords – Part 1: How AdWords Works
SECTION 1: Why You Should Advertise on AdWords Part 1: How AdWords Works Let’s get into the meat of the series! Welcome to Section 1, Why You Should Advertise on AdWords, Part 1, How AdWords works. …
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A Lack Of Respect For Cost Per Conversion
Talking About AdWords... I talk to a lot of clients and prospective clients every week. I'm on the phone from sun up to sun down making deal, trading war stories, and keeping connections going. …
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Rothman PPC Presents: Making AdWords Work For Small Businesses
Hey, small businesses! Do you ever struggle to get a reasonable ROI, to find leads, or to get effective advertising on a small budget? Have you ever wanted to make AdWords work for you, but didn’t …
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Thoughts On The Number One Position In AdWords
Most mornings in my life, and especially Monday mornings, start out with fist pumps in the air, shadow boxing, and visions of glory. Every morning I am PUMPED UP to go to battle and win on AdWords …
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Accept That Monster Results Are A Possibility
Just Another Manic Monday Mondays are the biggest day of the week for most industries on Google AdWords, and the personal injury space is no different. On Sundays I read about Warren Buffett, I …
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The Nice Thing About Getting Truck Accident Leads From AdWords
"Get me as many truck accident leads as possible!" I work with a lot of personal injury lawyers around the country, and one of our initial conversations always goes the same way. I say "what kinds …
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Age & Gender Targeting In Google AdWords
If you run AdWords advertising campaigns, you probably know that you can target customers based on the searches (or keywords) they type into Google. But did you know that you can also target customers …
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2 Books And 4 Strategies That Made Me A “Six Figure Freelancer”
Some really amazing things have happened in my life over the last four years. While everyone else was focused on the wallpaper of life, the news, social media, current events, etc., I've had my head …
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