Google Ads Consultant
"Get me as many truck accident leads as possible!" I work with a lot of personal injury lawyers around the country, and one of our initial conversations always goes the same way. I say "what kinds …
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If you run AdWords advertising campaigns, you probably know that you can target customers based on the searches (or keywords) they type into Google. But did you know that you can also target customers …
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Some really amazing things have happened in my life over the last four years. While everyone else was focused on the wallpaper of life, the news, social media, current events, etc., I've had my head …
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If you’ve ever thought about hiring Rothman PPC to advertise for your business, there are a few things you deserve to know. Why do we do what we do, and what exactly do we offer? Our Why - Rothman …
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If you are setting up your very first AdWords campaign, you may have a lot of questions about ad groups. What are they, why are they necessary, when should you break keywords into a new ad group, …
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Today we had a long call with an accident lawyer client of ours. Their intake specialist had put together a spreadsheet that listed out all the AdWords leads they had received over the last few …
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If you’ve been around the AdWords world for a while, you’ve probably heard about the importance of having strong campaigns, quality keywords, and strong ad copy. Perhaps you’ve spent time developing …
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What is remarketing? Remarketing is a type of display ad that allows you to follow up, so to speak, with those people who visited your website recently. Remarketing display ads will show up on other …
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As I sit here tonight, January 2018, I'm on top of the world. Young, successful, in-demand. I feel like a boy band member circe 1998 in the middle of my first world tour. I made it. I'm here. …
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Check out these stats from Optmyzr's analysis on one of my accounts. Only 10% of keywords are leading to conversions, and only 14% of keywords have clicks. One bad habit I'm trying to get away …
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