As an AdWords specialist, I manage dozens of moving company campaigns across the country and around the world on a weekly basis. And when you manage literally dozens of moving campaigns, you begin to notice common themes. There are common characteristics among movers who succeed, and likewise similar characteristics among those who just don’t thrive.
So, I boiled down the top 3 uncommonly known dos and don’ts I have noticed many movers miss.
Here are the top three secrets to success I have found:
1. Target what you offer, block what you don’t
Fundamentally, this means knowing your company. What services do you offer, and more importantly, what services DON’T you offer?
It is vitally important to know the scope of the operation you’re running. Do you perform any of the following?
- Hot tub moving
- Gun safe moving
- Pool table moving
- Piano moving
- Business moves
- Long distance moves
- Apartment moves
- Small moves
- Residential moves
What I see most often are movers who don’t understand their own identity. Their listed services on their website are vague and nondescript. They don’t specify whether or not they move apartments, pianos, etc. And they haven’t built ad groups specifically targeting these specific searches.