Here at Rothman PPC, we manage AdWords campaigns for moving companies all over the country. These are the top 6 questions we recommend every mover thinks about before advertising on Google to maximize your chances for success.
1. What types of services do I NOT want to advertise for?
This question is arguable one of the most critical questions for the success of your AdWords campaign.
The services you don’t offer translate into searches you don’t want your ads to show up on. This is THE #1 blunder we see moving companies make. Think of services you don’t offer like you would spies and traitors in your midst. They aren’t there to help you – they will sabotage your budget, your ROI, and the overall effectiveness of your campaigns. You have to nix them.