Smart PPC law firm advertisers never say the word “today.” Why? Because when you’re running a PPC campaign that is set up correctly, one day’s results do not matter, do not mean anything, and a focus …
The Best Small Businesses Have The Worst Online Marketing
Life is full of paradoxes. In my world, the small business world, one of the most common paradoxes I see is that the best small businesses have the worst marketing. In my day-to-day life, I’m …
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Google’s New Phrase Match Update – Why I’m Not Worried
I am in love with a word. The word is “simple.” I love when things are simple. The operating manual for my life is four words; as simple as possible. And Google just made the keyword match types more …
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How To Lower Your Google Ads Bounce Rate
Do you know what your bounce rate is? You should know that number, because having too high of a bounce rate will destroy your chances of having success on Google Ads. What Is A Bounce? A bounce is …
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4 Ways I’ll be Improving At Google Ads Management In 2021
2020 was the best year of my life. Why? My first child was born last year, so for me personally, 2020 was fantastic. Other than that, I’m with you - what a wicked year. But that’s about all the …
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Two New Reasons To Test Target CPA Bidding In Google Ads
At the end of October I ran some automated bidding tests on a large Google Ads account. This account is big, so there's plenty of data to work with, and I specifically tested the Target CPA bidding …
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The Most Important Thing About Your Landing Page
These days the advice on landing pages makes them seem more complicated than surgery, but really it's not that hard. Make a landing page that looks nice, make a landing page that's fast, and …
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Focus On Search User Intent To Get Personal Injury Clients From Google Ads
Sometimes the day's results on PPC suck, until they don't. Today one of my personal injury clients was having a rough day. We were spending money (lots of money) on Google Ads, getting clicks from the …
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There Are Three Types Of Keywords In Google Ads And Their Colors
When I look up the word beautiful in my dictionary, it just says "see simple." My affinity for simplicity is beyond verbalizing, so I'll leave it there, just know that I love to make things as simple …
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You Shouldn’t Have Turned Off Your Ads (Episode 3)
Business downturns are difficult. But one thing you should not do during them is turning off your Google Ads campaigns. That is called a not smart move. In this episode, Jason describes what a …
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