Every day I come across people who are frozen with terror. I talk to people who are scared, nervous, and frightened of their own shadow. Coming across this level of fear on a regular basis is …
3 Things Lawyers Must Get Right On PPC
PPC and getting cases from Google searches is a lot easier than most attorneys think it is. In every major metro, for the main types of law, I see the same thing happening over and over. There are …
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6 PPC Landing Page Tips for Movers
If you are a moving company, you probably have many questions regarding how to set up your website or landing page for the greatest success with your pay-per-click (PPC) Google Ads or Bing campaigns. …
Google Ads Statistical Overload
Winners and losers. That's who I come across daily in the business world. Winners and losers. Winners know how hard it is to make a business work and survive, let alone thrive. And every day …
Big Interview With Jacob Baadsgaard About Law Firm PPC Advertising
This week I had the opportunity to interview Jacob Baadsgaard, the CEO and founder of Disruptive Advertising, about law firm PPC strategies for my Rothman PPC For Lawyers podcast. You can get a …
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Ad Extensions – The Moving Company’s Secret Weapon On Google Ads
If you’re a mover, you well know that the moving industry is competitive on Google Ads. Running ads can sometimes feel like you’re clawing tooth and nail to succeed against all the other moving …
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The Best PPC Advice I Have For Personal Injury Attorneys
Injury lawyers need to slow down. Running PPC ads on Google searches is hands down the best way to get a ton of new clients and cases for your personal injury law firm. But it's a high-volume, …
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Explaining Why Personal Injury Keywords Have High CPCs
I recently launched the Rothman PPC For Lawyers podcast, a podcast dedicated to sharing insights about digital marketing for lawyers, and the first episode was about ways personal injury lawyers can …
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7 Google Ads Tips For Long-Distance Movers
As a moving company, you are constantly searching for new leads, especially high quality leads that bring a lot of revenue. Since leads are the oxygen on which your business runs, it makes sense to …
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Understand Your YouTube Advertising Options
Hi everyone! Jason here. A few weeks ago, Chris Schaeffer and I did a Paid Search Podcast episode on YouTube advertising. The episode was planned out by Chris, and we really went deep into YouTube …
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