Facebook's stock is down somewhere around 20% to 25% over the last few days, and Twitter's stock is also down. Given this financial carnage, I thought it would be a good time to discuss one of the …
Go Wider, Pay Less, Win On Google Ads
Clients come to me for Google Ads solutions, that's what I do. Yes, I do the technical work of keywords, ads, and bids, yes I select all the right settings, and yes, I manage the accounts day to …
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If You Advertise On Google Reading This Will Save Your Life
If you listen to my podcast you've probably heard that I work on some large, intense AdWords campaigns. The campaigns spend a lot of money, and a lot of people's lives are affected by the performance …
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SECTION 1: Why You Should Advertise on AdWords – Part 2: AdWords For Small Businesses
SECTION 1: Why You Should Advertise on AdWords Part 2: AdWords For Small Businesses Welcome to Part 2, AdWords For Small Businesses! Last time we discussed How AdWords Works. If you missed the …
5 AdWords Mistakes Injury Lawyers Make All The Time
It takes a smart, confident, aggressive, high-energy person to successfully run a personal injury law firm. Unfortunately, some of those same characteristics can lead lawyers into trouble on Google …
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Stop Giving Up
One of the biggest mistakes I see advertisers make in Google AdWords is giving up on a set of keywords before they should. AdWords is not about giving up all the time, it's about looking at results …
Does The AdWords Sweet Spot Exist?
I wanted to run a thought by you about cost and position. If you know the answer or have an opinion please let me know. I'll tweet about the correct answer if we can get some clarity on this. Here …
Explaining AdWords Profitability
This week I had an interesting moment with a client who likes Google AdWords but was on the fence about shutting down her campaigns. This client knows that many of her phone calls and leads come from …
SECTION 1: Why You Should Advertise on AdWords – Part 1: How AdWords Works
SECTION 1: Why You Should Advertise on AdWords Part 1: How AdWords Works Let’s get into the meat of the series! Welcome to Section 1, Why You Should Advertise on AdWords, Part 1, How AdWords works. …
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A Lack Of Respect For Cost Per Conversion
Talking About AdWords... I talk to a lot of clients and prospective clients every week. I'm on the phone from sun up to sun down making deal, trading war stories, and keeping connections going. …
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