Google Ads Consultant
There's a lot of talk in the PPC world about quality scores, using the right keywords in ads and landing pages, and making "relevant" ads. But a lot of the focus on ad copy relevance seems to be on …
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Here at Rothman PPC, we manage AdWords campaigns for moving companies all over the country. These are the top 6 questions we recommend every mover thinks about before advertising on Google to maximize …
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Every month it seems like Google is coming out with more targeting features for its AdWords product. Device, gender, age, income level, location, and schedule are among the core targeting options you …
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Many AdWords advertisers have asked themselves, why is my cost per conversion so high? I've developed a 4 step checklist to help AdWords advertisers figure why their cost per conversion is higher …
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Why is it important for you to get remodeling leads for your business? Leads matter because leads are the oxygen for your business’s survival. Survival means getting revenue. Revenue means getting …
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Creating a new AdWords campaign is kind of like working on a car engine. You put in a bunch of time and effort on creating something that will work, but you're never really certain that it'll work as …
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When I setup and manage AdWords campaigns for business owners, I run into a common and disturbing theme. I'm finding more and more that many business owners don't have a clear idea of what's going on …
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I talk to a lot of my moving clients every week, and let me tell you, there ain't no business like the moving business. As I've written about before, movers live and die based on their ability to …
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At Rothman PPC we have a mental model that allows us to make our weekly scans of the search terms report incredibly easy and effective. Anytime we come across a search term that we're not yet …
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Our approach to keywords here at Rothman PPC has created some incredible results for our clients. This strategy is one of our big secrets to success with AdWords. So we decided it deserves an article …
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